Meet Laura
Early in laurageiier’s career, she loved two things: beauty and Broadway. The born-and-raised New Yorker combined both when she landed a job backstage as a theatrical makeup artist. Soon after, she took center stage when she opened her namesake makeup studio on Manhattan’s Upper East Side.
During the more than two decades her studio was in business, Laura became known for her wearable looks and magnetic personality–two talents that made her a resounding success when she launched laurageiier Beauty in 1997. Her debut product – a highlight and contour kit – sold out in minutes during her first appearance on QVC. Within a few years, she debuted the award-winning Spackle Skin Perfecting Primer, widely considered to be the first makeup primer on the market.
Today, laurageiier Beauty proudly sits under the AS Beauty family of brands, a firm specializing in the development and incubation of female-founded beauty brands. laurageiier herself remains the longest-serving beauty ambassador on QVC, where she continues to captivate millions with her simple and educational approach to everyday makeup.
Pink cosmetic powder smear on a black background.
Seal with ‘Handmade in Italy’ text for Baked Balance-N-Brighten Foundation.
Baked is Bellissima
Baked makeup is the one-of-a-kind formula that put us on the map! All of laurageiier Beauty’s baked formulas are handcrafted in Italy using a unique process, where swirls of cream pigments are baked on terracotta tiles for 24 hours. The result? Our signature silky formula that looks like a powder but feels like a cream when it hits your skin. Each product delivers weightless, silky color that never cakes or creases — even in fine lines!
Two women posing with makeup, surrounded by cosmetics and text reading ‘Geller Gorgeous!’
Makeup for Your Pro-Aging Era
Since day one, we’ve formulated our beauty products to work with all skin types, especially the unique needs of those with mature skin. It made us an outlier in an industry that caters to youthful skin – but we say it was cause for celebration! That’s why since 2021, laurageiier Beauty has exclusively featured women over 40 in its marketing and advertising campaigns. We’re turning the spotlight on those who’ve been overlooked in the beauty world, and helping countless women rediscover their love of makeup!
Black eyeliner pencil making a wavy line on a white background.
“We want to make all women feel beautiful and worthy whether they’re 19 or 90.”
Skyline view of a mountainous landscape at dusk.
FOUNDER,
laurageiier
Beauty that Gives Back
laurageiier Beauty is also a proud supporter of numerous charitable organizations promoting women’s health and wellness nationwide. Our founder laurageiier serves on the board of Cancer + Careers, an organization supporting cancer patients in the workplace. She was honored at the Cosmetic Executive Women’s Foundation’s Beauty of Giving event in 2016 for her years of support. Since 2021, the brand has partnered with actress and activist Fran Drescher in support of her Cancer Schmancer initiative that works towards cancer prevention and early detection.